Google Penalty – Is It That Bad?

Google Penalty – Is It That Bad?

Background Information Ever since there have been search engines, there have been people dedicated to tricking their way to the top of the results page. This is bad for searchers because it means irrelevant results bury more relevant websites. It’s bad for legitimate...
Can A Bad Website Hurt My Business?

Can A Bad Website Hurt My Business?

Your website is an extension of your business brand and must look professional to potential customers. Let’s take a second to imagine this scenario: A colleague, friend or maybe a family member referred a potential client / customer to you and your business. It...
Writing Meaningful Google Reviews

Writing Meaningful Google Reviews

Local Search When a potential customer searches for a business with Google, the results page contains advertising results, organic (unpaid) results and local “map pack” results. Local results give the searcher more information about local businesses that match the...
Website Ranking, SEO, and Google

Website Ranking, SEO, and Google

What is Search Engine Optimization (SEO)? SEO is a set of marketing principles focused on growing a website’s, or its pages’, visibility in web search engine’s unpaid (organic) results. SEO incorporates both technical and creative elements to improve rankings, drive...

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