Google Penalty – Is It Really That Bad?

Google Penalty – Is It Really That Bad?

Background Information Ever since there have been search engines, there have been people dedicated to tricking their way to the top of the results page. This is bad for searchers because it means irrelevant results bury more relevant websites. It’s bad for legitimate...
Can A Bad Website Really Hurt My Business?

Can A Bad Website Really Hurt My Business?

Let’s take a second to imagine this scenario: There is a potential client / customer that has been referred to you and your business by a colleague, friend or maybe a family member. This referral may have come up in a casual conversation, and because you are a...
Writing Meaningful Google Reviews

Writing Meaningful Google Reviews

Local Search When a potential customer searches for a business with Google, the results page contains advertising results, organic (unpaid) results and local “map pack” results. Local results give the searcher more information about local businesses that match the...
Website Ranking, SEO, and Google

Website Ranking, SEO, and Google

What is Search Engine Optimization (SEO)? SEO is a set of marketing principles focused on growing a website’s, or its pages’, visibility in web search engine’s unpaid (organic) results. SEO incorporates both technical and creative elements to improve rankings, drive...

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